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10.30.08 CMS Watch Start Online Courses  By Manoj Jasra CMS Watch has developed a series of online courses to help business and technology managers become more informed customers and decision-makers. At a time when digital content doubles every three years, there is a worldwide shortage of expertise in how content technologies work. "Much of that expertise lies with vendors or integrators who have a vested interest in a particular solution," noted CMS Watch principal, Theresa Regli, "and therefore enterprise technology selection and strategy teams have to work hard to find trusted advice." CMS Watch is helping to fill this knowledge gap by providing vendor-neutral expertise on how different types of content technology tools really work, with online courses based on analytical frameworks developed for CMS Watch product evaluation reports. Each course is designed to give managers the smarts to engage with vendors and consultants on equal terms, to make the right decisions going forward about whether, where, and how to employ content technologies in their enterprises. CMS Watch's latest course, announced today, teaches business managers how to evaluate and "place" SharePoint within their enterprise. Other courses include introductions to Web Content Management and Enterprise Content Management technologies. Future courses will cover E-Discovery, Digital Asset Management, Portal, Web Analytics, and Social Software technologies, as well as web operations management and comparative web application development platforms.
Developed and narrated by CMS Watch experts and selected partners, each course packs a dense amount of information into four hours, via digestible one-hour modules. "Participants can follow a course from any network-accessible computer, anywhere in the world, at their own pace," noted CMS Watch principal, Alan Pelz-Sharpe. "Technology buyers around the world have many of the same basic questions," said CMS Watch founder, Tony Byrne, "so we decided to put what we know about how these technologies really work into a format where customers can learn what they need to know without leaving their offices." The courses are available online at: http://www.cmswatch.com/Education/. Comments About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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