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11.13.08
SEM Rush Search Marketing Research Review
 By Aaron Wall
A new competitive research tool by the name SEMRush is being beta tested, backed by the same programmers who created SEO Digger. SEM Rush can be seen as a deeper extension of the SEO Digger project (adding PPC data and tracking AdWords keywords), and a competitor to services like SpyFu (which recently launched SpyFu Kombat) and Compete.com.
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SEM Rush vs Compete.com
The big value add that SEM Rush has over a tool like Compete.com is that SEM Rush adds cost per click estimates (scraped from Google's Traffic Estimator tool) and estimated traffic volumes (from the Google AdWords keyword tool) near each keyword. Thus, rather than showing the traffic distribution to each site, this tool can list keyword value distribution for the sites (keyword value * estimated traffic).
Normalizing Data
Using these estimates does not provide results that are as accurate as Compete.com's data licensing strategy, but if you own a site and know what it earns, you can set up a ratio to normalize the differences (at least to some extent, within the same vertical, for sites of similar size, using a similar business model).
Continue reading this article.
About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.
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