"In these tough economic times, companies can not afford to waste money on inefficient and ineffective distribution of their website's product, service and brand messaging," said John Nardone, CEO of [x+1]. "These significant enhancements to Site+1 will ensure that website visitors see customized, specific, targeted content to maximize the effectiveness of a brand's e-marketing initiatives."

• New Site+1 open data platform - this allows the integration of data from third party data providers for more precise targeting. Clients can choose to include industry appropriate data such as income level, education, average home value and auto ownership, among many others. Participating vendors data can be easily pulled into the Site+1 platform. The result: better marketing effectiveness based on the broader availability of prospect information.

• New website creative testing - Site+1 will include a tool to perform A/B and multivariate tests of alternate versions of web pages to determine which combination of layout, graphics, content, and other variables generates the best visitor response. The result: greater click and conversion rates.

• Value-based optimization - this allows companies to focus efforts to deliver higher-value conversions. For instance, a company may have 10 different products, with different profitability or expected lifetime values. With Site+1's value-based optimization, the company can more precisely target offers for the higher-value products to those more likely to purchase them through data and statistical modeling by POE. The result: a greater return for the same number of conversions.

• An enhanced rules engine - [x+1] can now more quickly and flexibly define custom rules (complex "if-then" statements that govern how content will be distributed) to more precisely personalize online content on the fly. For example, a marketer can define a rule so that an offer is seen only by high income consumers with high-bandwidth connections in the New York area between 12 noon and 3 p.m. The result: more precisely targeted and more effective messages.

• A new content distribution engine - the addition of dedicated regional [x+1] data centers has increased the capacity for sub-second web page delivery, to keep up with the growth of [x+1]'s client base. The result: instantaneous delivery of content, messages and ads.