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08.26.09
USocial Brings Follower Matchmaking To Twitter
 By Jordan McCollum
Would you pay for more followers on Twitter? Apparently some people would-a few providers have found a way to monetize the popular microblogging site with selling more followers.
uSocial is one such service. For a mere $87, you can get 1000 new Twitter followers. uSocial made headlines recently when they claimed that Michael Jackson's family bought the late pop star 25,000 more followers after his death. uSocial also claims to strive to match your profile to potential followers‘ interests, and to grow your Twittership over time-a far more organic approach than it sounds like on the surface (admit it-you were thinking they just had thousands of dummy accounts).
But soon, even that seemingly-legit kind of matchmaking may disappear from Twitter. CNET reports that uSocial says Twitter's gunning for them as spammers.
uSocial issues a press release this morning to say that a brand management firm (MelbourneIT, according to Australian sources) contacted uSocial, concerned about spammy messages the company was sending on Twitter.
I'm sure that many Twitter users will chime in to say just how wrong the practice is-but at the same time, we all want more followers. I would totally understand Twitter taking action against a service using fake profiles to artificially inflate customers' subscriber counts. While paying someone to find them for you is a shortcut, is it really abusing the system? Or is it worse to accuse uSocial of spamming (when they claim they're not) and use that as an excuse to shut them down?
What do you think? Should uSocial be allowed to practice its services? Is Twitter using this as an excuse, or is uSocial really spamming?
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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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