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02.18.10 HootSuite Adds Function To Help Discover Your Audience  By Roxanne RivesHootSuite has just released Barn Owl, a great addition to many peoples favorite social media dashboard. The Barn Owl includes tools which will make marketing better and will be an excellent addition for those who are asking "so who is in my audience?" HootSuite's release of Barn Owl will offer relationship management, enhanced statistics reporting, and a "save as draft" functionality. This is just the beginning alongside many other features. Here's a recap of the new tools on Barn Owl and their benefits: Know and Grow your Audience Keeping track of all your contacts can get overwhelming. Get to know your audience better with the Friends and Followers chart. Besides the usual profile info, you'll see their activity level and "Klout" score, and you can quickly reciprocate the friendliness across networks. Track what's Working HootSuite helps you gather intelligence by tracking which messages get attention and clicks, this is including breakdowns by time and by region. Use the chart printing plus CSV exports option for custom reports and PDF printing. Post update later, but start it now If you have an update in mind, but are waiting on the link or video, picture to go with it, the new feature lets you put the update in a safe place to update later by adding a link to it. Get Tw Listed Twitter Lists are the new groups that let you convert your existing groups and lists Other features include: Linkedin commenting and custom URL variables for campaign tracking Get your questions answered Use the Help Desk for FAQs, how-tos and troubleshooting tips You can find Hootsuite folks on Twitter @hootsuite_help along with Facebook, Flickr, and MySpace. Comments About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings. |
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