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05.13.10 Can Google's Latitude Compete With Foursquare For Dominance?  By Michael MartinI saw an interesting headline on Android Guys this weekend. "Will Google Latitude be a Foursquare Killer?" It's an interesting question, because Latitude already has a huge user base, much bigger than foursquare's. If they add a check-in service comparable to foursquare's offering, they might be able to capture a decent portion of the market. In theory, at least. The problem is that Google has tried this before and failed. Buzz was supposed to capture the same audience as Twitter, but it has failed to do so yet. I know plenty of people who use Buzz, but none who use it like Twitter. Mostly, I see people who don't use Google Reader picking up shares from people who do. Other than that, though, I don't know many people who use Buzz, and I have a ton of people on my Gmail contacts list. Yes, adding a check-in service to Latitude could capture some of foursquare's market, especially those who are already using Latitude. Yet I'm sure that most people who currently use Latitude are at least aware of foursquare. If they want such a service, they're probably already using it. If they don't want the service, I don't think an offer from Google would get them to change their minds. Buzz never really compared to Twitter because Twitter already had a rabid user base. I think foursquare, while not nearly matching the passion of Twitter users, has a similar overview. The people who use foursquare love it. Why would they switch to Latitude? It would require a large group of people - an entire social circle - making the move. I just don't see that happening. Latitude is still an excellent product, and there's probably no harm in adding a check-in service. I just expect it to be more like Buzz and less like Twitter. Comments About the Author: Graduating from UMass Dartmouth with a Computer Engineering degree and a minor in German, Michael Martin quickly entered the IT Project Management field. Adding SEO knowledge within managing projects led to working on such sites as IGN.com, Active.com, SC Johnson product sites, and the Google Android Mobile platform site GoogleAndBlog.com. Michael Martin has also collaborated in doing SEO guest posts on such sites as Michael Gray's Graywolf SEO Blog. |
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