CMS Watch Start Online Courses

By Manoj Jasra
Expert Author
Article Date: 2008-10-30

CMS Watch has developed a series of online courses to help business and technology managers become more informed customers and decision-makers.

At a time when digital content doubles every three years, there is a worldwide shortage of expertise in how content technologies work. "Much of that expertise lies with vendors or integrators who have a vested interest in a particular solution," noted CMS Watch principal, Theresa Regli, "and therefore enterprise technology selection and strategy teams have to work hard to find trusted advice."

CMS Watch is helping to fill this knowledge gap by providing vendor-neutral expertise on how different types of content technology tools really work, with online courses based on analytical frameworks developed for CMS Watch product evaluation reports.

Each course is designed to give managers the smarts to engage with vendors and consultants on equal terms, to make the right decisions going forward about whether, where, and how to employ content technologies in their enterprises.

CMS Watch's latest course, announced today, teaches business managers how to evaluate and "place" SharePoint within their enterprise. Other courses include introductions to Web Content Management and Enterprise Content Management technologies. Future courses will cover E-Discovery, Digital Asset Management, Portal, Web Analytics, and Social Software technologies, as well as web operations management and comparative web application development platforms.

Developed and narrated by CMS Watch experts and selected partners, each course packs a dense amount of information into four hours, via digestible one-hour modules. "Participants can follow a course from any network-accessible computer, anywhere in the world, at their own pace," noted CMS Watch principal, Alan Pelz-Sharpe.

"Technology buyers around the world have many of the same basic questions," said CMS Watch founder, Tony Byrne, "so we decided to put what we know about how these technologies really work into a format where customers can learn what they need to know without leaving their offices."

The courses are available online at: http://www.cmswatch.com/Education/.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.