Google Adds More Editing Functions To AdWords Service

By Navneet Kaushal
Expert Author
Article Date: 2009-11-19

The new version 7.6.1 of Google AdWords Editor has been released. Apart from having new features like promoted video ads and account tree editing, the new version also has:

Ad scheduling and advanced location targeting feature.

Export spreadsheet with images (ZIP).

Add/Update multiple campaigns.

There are some up-gradation made in the already existing features, which include:

Import CSV error export.

Keyword expansion.

Campaign and ad group pickers.

The 7.6.1 Google AdWords Editor version has new bidding terminology:

Max. CPC Search - (previously Max. CPC)

Max. CPC Automatic Placements (previously Max. Content CPC)

Max. CPC Managed Placements (previously Placement Max. CPC)

It is said that no changes have been made to Max CPA and Max CPM technology. You can get the release notes of the updated version here.

Comments

About the Author:
Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.