HootSuite Adds Function To Help Discover Your Audience

By Roxanne Rives
Expert Author
Article Date: 2010-02-18

HootSuite has just released Barn Owl, a great addition to many peoples favorite social media dashboard. The Barn Owl includes tools which will make marketing better and will be an excellent addition for those who are asking "so who is in my audience?"

HootSuite's release of Barn Owl will offer relationship management, enhanced statistics reporting, and a "save as draft" functionality. This is just the beginning alongside many other features.

Here's a recap of the new tools on Barn Owl and their benefits:

Know and Grow your Audience

Keeping track of all your contacts can get overwhelming. Get to know your audience better with the Friends and Followers chart. Besides the usual profile info, you'll see their activity level and "Klout" score, and you can quickly reciprocate the friendliness across networks.

Track what's Working

HootSuite helps you gather intelligence by tracking which messages get attention and clicks, this is including breakdowns by time and by region. Use the chart printing plus CSV exports option for custom reports and PDF printing.

Post update later, but start it now

If you have an update in mind, but are waiting on the link or video, picture to go with it, the new feature lets you put the update in a safe place to update later by adding a link to it

Get Tw Listed

Twitter Lists are the new groups that let you convert your existing groups and lists

Other features include: Linkedin commenting and custom URL variables for campaign tracking

Get your questions answered

Use the Help Desk for FAQs, how-tos and troubleshooting tips You can find Hootsuite folks on Twitter @hootsuite_help along with Facebook, Flickr, and MySpace.

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About the Author:
Trying out about 3 new sites per week, Roxanne has chosen Social Media as her flavor. She spends several hours a day online, with a heavy focus on Facebook and Twitter. Learning, reading and sharing with other Social Medialites, Roxanne enjoys StumbleUpon in the place of her cup of coffee every morning. Combining Reddit, Digg, Blogger and Technorati, she recommends anyone to try out several pieces of Social Media and then narrow down to a few favorites that work for you based on your needs. Check out her blog at Social Media Rox.