Here's how it works:

You can use it on the web or on your mobile device.

Step 1: What do you want?

Step 2: How much are you willing to pay for it?

Step 3: How soon do you need it?

And boom…you Zaarly it, and someone fulfills it for you.

Here are a couple simple examples:

1. You want someone to bring you a coffee in the next 30 minutes. You can zaarly it, and someone (anyone) will bring it to you.
2. You're in a new city for a day and you want to get a tour.  You post to zaarly that you'll pay $100 for someone to show you around the city for the day, and someone will do it.

Those are really really simple examples, but when anyone can buy anything they want, the opportunities are endless.

Give it some serious thought, and I'm sure you can pick up on the major implications this kind of platform could have, if it works.

Here are a few of the big ones:

1. It creates new services and industries

The supply and demand system concept has always been flawed.  Dan Ariely talks a bit in Predictably Irrational about the way people value things, and how irrational our natural gauge of "value" actually is.  The power has always been in the supply…the seller.

There's a lot of demand that exists that we don't know about.  Supply is only created if someone identifies the demand and builds a solution for it.  When anyone can simply ask for things that they want, we can see the true demand that exists.

Now, there's a place where anyone can say what they want and exactly how much they'd like to pay for it.

I couldn't get my computer monitor delivered from Soho to the Javitz center before, because that service just didn't exist.  Last week, because of Zaarly, someone brought me my monitor for $25. Something that didn't exist before, suddenly exists, because I wanted it.

What if my simple Zaarly posting started a whole new industry?  Why shouldn't there be a service that simply picks things up for you, and brings them to wherever you want it?  Zaarly can create one off transactions, and it can also create entire new companies or industries.

Think about what other services could exist if we just knew what everyone wanted at any given time.

2. It can help the unemployed

So you lost your job.  Now what?  You should start looking for a new full time job, and either apply for unemployment, or pick up some shitty part time job to pay the bills.

Now, you can go onto Zaarly and find random jobs.  Maybe someone needs their dog walked.  You offer to do it through zaarly, complete the task, make some money and do a good job.  Maybe they ask you to do it again in the future and now you have a steady source of income for a while.

Say you're short on the rent by a couple hundred bucks.  What do you do?  You can't pick up a job on the spot and get a paycheck in time to pay the rent.  On the spot, you can pick up some random tasks through Zaarly, make some quick cash and get the rent together in time.

3. It can change the charity model

Zaarly is already doing this.  Check out what they're doing to help those affected by the storms in Joplin.

Usually, when you donate to something, you have no idea where that money is going.

Now you don't have to go through a charity to help someone.  You can use Zaarly to put money toward something specific, and have someone onsite fulfill it.

Will it work?

That's the big question. The challenges are enormous. This isn't the first time that something like this has been attempted.

It doesn't matter if everyone in the world is posting something that they want, people ready to fulfill those tasks have to be there too.

There will also undoubtedly be a number of wrong ways to use Zaarly (drugs, sex, you know… the usual) that could cause a lot of issues.

I do know that the team has thought about these issues thoroughly, and will continue to do so as the userbase grows.

I think if anyone can do it though, the current team at Zaarly can.  I've had the pleasure of getting to know a number of them personally and with Bo Fishback at the helm, they have a good shot at it.

It also feels like the right time.  The platforms that tried this before were too early.  The level of trust and connectivity required for something like this to work just didn't exist yet.

I didn't write this post because they're my friends though. My friends start new companies all the time.  I wrote it because I think if Zaarly does work, it could change the world for the better on a huge level.  Any time I hear about a company like that, I want to tell every damn person I know about it.